James Warren

I'm James Warren, Digital Intelligence Director for digital agency, MCD Partners (mcdpartners.com), a LIDA company (lida.com).

I am an experienced digital marketing professional. I've produced significant waterfall and agile, web and mobile, development and maintenance projects (average of $3M to $5M per year) consisting of teams (15 to 40 staff) composed of project managers, content developers, creative directors, engineers, information architects, user experience analysts, strategists, database architects, quality assurance analysts, data scientists, and media planners. My industry experience while focused on financial services (e.g., Discover Financials Services, E*TRADE, Capital One Financial, State Street, GE Capital, TIAA Charitable), also includes media (e.g., HBO, A&E), telecommunications (e.g., AT&T), retail (e.g., Tiffany & Co.), sports (e.g., Haymon Boxing) and pharmaceutical (e.g., GlaxoSmithKline). Most recently, I've been delivering marketing technology solutions that include organic search (SEO), paid search (SEM, paid social, social media, content marketing, email marketing, customer relationship management (CRM), data strategy, analytics including custom variables, tag management, content experimentation, and data visualization. I've negotiated, approved partner/customer agreements and managed partner relationships, for such companies as Google Analytics, Maximyser, Optimizely and Hubspot. I produced online marketing campaigns including static, display and rich media banners to support media buys averaging $4M to 5M per campaign. Coordinated online campaigns with offline campaigns (e.g., television, print) working with media planners and advertising agencies.

Digital Intelligence Director at MCD Partners

March 2015 - Present | New York, NY

I manage analytics, site optimization, inbound marketing, and tag management services with a team of implementation specialists and vendor partners. I consult directly with clients, account services, and web development teams regarding analytics, optimization, tag management, implementation, platform remediation, and dashboard development. I also manage partner relationships, for such companies as Google Analytics, Maximyser, Optimizely, and Hubspot.

Production, Technology, and QA Director at MCD Partners

February 2002 - March 2015 | New York, NY

Managed front-end, back-end, and mobile developers, in addition to quality assurance analysts for a digital advertising agency based in New York City. I am part of the management team and coordinate directly with the partners and all functional leads, including project management, user experience, strategy, and design. For the latest information on the agency, visit mcdpartners.com.

Vice President, Product Development at Targetsurf

June 2000 - August 2001

Executive Producer at iXL

April 1999 - June 2000

Director of Interactive Marketing at Prudential Financial

September 1998 - April 1999

Senior Producer at Thunder House

December 1996 - August 1998

New Media Manager and Manager of Business Systems at Digitas

March 1991 - December 1996

Northeastern University

B.S.B.A.

Running, yoga, meditation, traveling, reading.